Poonawalla Fincorp Limited (PFL) dropped a bombshell today by revealing their adoption of AI-powered solutions in their marketing and compliance departments, marking a huge leap into the digital world for the Mumbai-based non-banking financial company. At 12:10 pm, the shares of PFL were trading at ₹393.05, experiencing a slight dip of ₹4.15 or 1.04 per cent on the NSE. The company has taken a bold step by implementing an AI-driven customer targeting system that has successfully created over 100 customer cohorts and personas to pinpoint top-notch borrowers across various digital platforms. In addition, PFL has kicked off 80-100 automated retargeting campaigns on its web and app platforms, utilizing real-time data to craft personalized communication strategies for specific customers and locations.
Revamping their website was just the beginning for PFL, as they introduced a self-serve customer portal, QR-code-based referral systems, and credit score checking capabilities. The next phase will see the launch of 24-hour conversational AI support and a multilingual interface supporting five additional languages. On the compliance front, PFL has developed an in-house AI solution that scans through Reserve Bank of India advisories, aligns them with internal policies, and pinpoints areas in need of immediate attention. This system flags impacted policy clauses and offers actionable suggestions to compliance teams. Moving forward, the platform aims to automatically generate comprehensive compliance notes, drastically reducing processing time from two to three days. “We see AI as a game-changer for responsible innovation,” stated Arvind Kapil, Managing Director and CEO of Poonawalla Fincorp. The company has a history of leveraging AI solutions across debt management, HR, underwriting, audit, and governance functions.
PFL, a part of the Cyrus Poonawalla Group, operates across 18 States and two Union Territories, managing assets worth ₹35,631 crore as of March 31, 2025. The company’s dedication to embracing AI technologies reflects their commitment to staying ahead of the curve in a rapidly evolving digital landscape. While some may question the need for such advanced systems, PFL’s proactive approach sets them apart as a forward-thinking organization ready to tackle the challenges of tomorrow head-on. As they continue to integrate AI into various aspects of their operations, PFL is positioning itself for sustained growth and success in the competitive financial market.