So, like, Titan’s jewellery division is totally thriving, ya know? Gold prices have like, skyrocketed from ₹4,400 per 10 grams in 2000 to over ₹1 lakh as of April 22, 2025. Ajoy Chawla, the big boss of the Jewellery Division at Titan, says they are all about that growth, even with all the ups and downs in gold prices. Not really sure why this matters, but apparently, people are buying more expensive stuff like coins and studded jewellery.
Chawla mentioned that gold coin sales had a crazy 65 percent increase in Q4FY25, while plain gold jewellery saw a 27 percent growth. Titan is like, expanding its product range to make things more affordable. They used to only offer 22-carat jewellery for weddings and festive wear, but now they’re all about that 18-carat life, especially in northern and eastern India. They even have these new 18-carat wedding wear collections that people seem to be into.
In a recent update, Titan shared that their domestic jewellery division had a 24 percent growth year-on-year, thanks to the surge in gold prices. Even though the number of buyers didn’t increase by much, the company still saw a boost in sales because people were spending more on each purchase. So yeah, Titan’s jewellery division seems to be doing pretty well, despite all the gold price craziness.