The Super Sunday India-Pakistan clash is more than just a cricket match—it’s a cultural phenomenon that captivates millions worldwide. With the highly anticipated ICC Men’s Champions Trophy 2025 showdown on the horizon, brands, restaurants, and cinemas are gearing up for a day of action and excitement. From last-minute ad bookings to innovative marketing strategies, the stage is set for an unforgettable showdown.
Brands Gear Up for the Big Match
The official broadcaster and streaming platform, JioStar, has already secured a staggering 90-95 percent of ad inventory for the epic India-Pakistan clash, with expectations of more brands jumping on board at the eleventh hour. The buzz surrounding this historic event has advertisers clamoring for a piece of the action, willing to pay a premium for coveted ad spots during the match.
According to a senior executive at a media buying agency, the India vs Pakistan match is not just a sporting event but a marketing goldmine. Existing sponsors are eager to increase their visibility during this iconic clash, underscoring the unparalleled appeal of this rivalry. Despite challenging market conditions, brands are diverting significant portions of their ad budgets to leverage the massive viewership expected for the game.
Key sponsors like Dream11, Pernod Ricard India, and Coca-Cola are pulling out all the stops to make their mark during the match. Coca-Cola, for instance, plans to offer an interactive halftime experience that promises exclusive deals for viewers who scan a QR code displayed during the live broadcast. This innovative approach is emblematic of the creative strategies brands are employing to maximize their impact during the highly anticipated event.
Restaurants and Bars Join the Action
Not to be outdone, restaurants and bars are also getting in on the excitement, gearing up to host watch parties and live screenings for cricket enthusiasts. From beer bucket deals to immersive viewing experiences, establishments like B9 Beverages and Impresario Entertainment & Hospitality Pvt Ltd are rolling out the red carpet for fans looking to savor the match in style.
Rahul Singh, Senior VP of the pubs & taproom division at B9 Beverages, is gearing up for a super Sunday of high-stakes cricket action. With watch parties planned at their outlets, Singh is excited to provide fans with an immersive viewing experience that captures the thrill of the game. Similarly, Divya Aggarwal, Chief Growth Officer at Impresario Entertainment & Hospitality Pvt Ltd, is focused on creating an unforgettable atmosphere for patrons, complete with live screenings and enticing beer promotions.
As the clock ticks down to the India-Pakistan showdown, anticipation is at an all-time high. From advertisers vying for prime airtime to restaurants setting the stage for an unforgettable viewing experience, the Super Sunday clash promises to be a day to remember. So, grab your popcorn, settle into your seat, and get ready for a cricket extravaganza that transcends boundaries and unites fans around the world in the spirit of competition and camaraderie.