The Federation of Indian Chambers of Commerce and Industry (FICCI) has announced that the Food Safety and Standards Authority of India (FSSAI) is in talks with Indian liquor companies to establish a specific standard for Indian single malt whisky. This development comes as the demand for premium Indian single malt whisky continues to rise, both domestically and internationally. The move aims to ensure that the quality and reputation of Indian single malt whisky are maintained as it gains popularity in global markets.
Consultation with Liquor Companies
According to the Confederation of Indian Alcoholic Beverage Companies, Indian liquor producers are considering approaching the FSSAI to create a separate standard for Indian single malt whisky. With the ongoing trend of premiumisation in the liquor industry, Indian single malt whisky has garnered significant attention and accolades on the international stage. The whisky is currently being exported to 60 countries, highlighting its growing presence in the global market.
Importance of Standardization
Establishing a specific standard for Indian single malt whisky is crucial to preserving its reputation and ensuring consistency in quality. By working closely with the FSSAI, liquor companies can set guidelines and parameters that meet international standards, further enhancing the credibility of Indian single malt whisky on a global scale. This standardization process will not only benefit the producers but also provide consumers with assurance regarding the authenticity and quality of the product.
Future Implications
As discussions progress between Indian liquor companies and the FSSAI, the outcome of this consultation will have far-reaching implications for the Indian single malt whisky industry. A dedicated standard will not only streamline production processes but also open up new opportunities for growth and innovation in the sector. With Indian single malt whisky gaining recognition and acclaim worldwide, the establishment of a specific standard will solidify its position as a premium and sought-after spirit in the global market.
In conclusion, the consultation between Indian liquor companies and the FSSAI marks a significant step towards enhancing the quality and reputation of Indian single malt whisky. By setting a specific standard for the product, the industry aims to uphold its integrity and meet the growing demand for premium Indian spirits in the international market. Stay tuned for updates on this developing story as the discussions progress and the future of Indian single malt whisky takes shape.
