So, like, this luxury leather goods and lifestyle brand called Nappa Dori is totally getting ready to open a standalone men’s apparel store in Gurugram this year. Super exciting stuff, right? They’re also looking to expand more in the Middle East and London. With over 1,500 SKUs ranging from leather bags to stationery to home décor and now clothing, Nappa Dori is becoming a full-on lifestyle brand. Founder Gautam Sinha spilled the beans in an interview with businessline, mentioning how they’re eyeing the travel segment, especially airport stores. Apparently, India is opening a bunch of new airports, which is a big part of their growth plan.
Now, here’s the kicker – even though people are all about that homegrown luxury these days, Sinha decided to steer clear of venture funding. He’s all about creative control and brand integrity, you know? He could have made a ton of money real quick, but he chose the road less traveled. It’s tough, but he thinks it’s totally worth it in the end. Nappa Dori has five Café Dori spots, including one in Hyderabad, and they’re thinking about opening smaller café formats and expanding down south.
Sinha mentioned that the brand has been growing like 50-60% year-on-year for the past three years. And get this – they’re actually profitable and self-funded. How cool is that? Initially, they were all about premium leather goods, but now they’re dabbling in home, fashion, and F&B. It’s all part of their grand plan to position themselves as this epic lifestyle label straight outta India. “Scarcity is luxury as well. You don’t need to be everything to everyone,” Sinha said.
Looking towards the future, Nappa Dori is gunning for legacy, not just valuation. They want to scale up, but on their own terms. Sinha emphasized that legacies take time to build, and they’re striving to create a brand that’ll be remembered for ages. So, yeah, that’s the scoop on Nappa Dori and their big plans for the future. Sounds like they’re gearing up for some pretty amazing things, don’t you think?