JioStar Aims to Revolutionize IPL Advertising Reach
JioStar, the official broadcaster and streaming partner of the Indian Premier League (IPL), is gearing up to make waves in the upcoming season by crossing the coveted billion viewers milestone. With a keen focus on expanding the advertiser base for the T20 tournament, JioStar is paving the way for innovative and tailor-made solutions to cater to the diverse needs of brands looking to engage with IPL viewers.
The demand for advertising slots in the IPL is surging, with a wide array of brands vying for the opportunity to showcase their products and services to the massive audience that the tournament attracts. From air-conditioners to FMCG, paints, and fintech companies, brands across various sectors are eager to capitalize on the unparalleled reach and engagement that the IPL offers.
Ishan Chatterjee, Chief Business Officer of Sports Revenue, SMB & Creator at JioStar, emphasized the enthusiastic response from advertisers, stating, “Brands are very bullish, and we are seeing high demand for the upcoming season of IPL. They recognize the immense reach and scale of the IPL as a flagship event in the sporting calendar.” In the previous season alone, the IPL captured the attention of 525 million viewers on linear TV and 425 million on handheld devices, underscoring the tournament’s widespread appeal.
Chatterjee expressed confidence in surpassing the billion-viewer mark this year, leveraging the robust consumer engagement witnessed in recent cricketing events. He highlighted the evolving landscape of consumer preferences, particularly the growing female viewership, which presents a lucrative opportunity for brands, especially in the FMCG sector. The emphasis on location-targeting further enhances the IPL’s appeal to a diverse range of advertisers, offering a platform for effective branding strategies.
The broadcaster’s commitment to broadening the advertiser base is evident through initiatives such as SMB Outreach, aimed at making IPL advertising more accessible to a wider spectrum of businesses. By democratizing access to IPL advertising, JioStar seeks to empower not only large corporations but also small and medium enterprises to leverage the tournament for growth. Simplifying the marketing process and providing optimization solutions are at the core of JioStar’s efforts to support advertisers in maximizing their presence during the IPL season.
In addition to offering scalable advertising options and pricing structures tailored to suit the needs of SMBs, JioStar is equipping brands with tech solutions and innovative ad formats to enhance their engagement strategies. The focus on empowering advertisers to make informed choices and elevate their brand visibility underscores JioStar’s commitment to driving meaningful connections between brands and IPL viewers.
With an array of brands already securing sponsorship deals for the upcoming IPL season, including notable names like Campa, My11Circle, SBI, and Amul, JioStar is poised to revolutionize the advertising landscape of the tournament. By fostering a dynamic ecosystem that prioritizes innovation, accessibility, and engagement, JioStar is set to redefine the way brands interact with one of the most-watched sporting events in the country.
As the anticipation builds for the upcoming IPL season, JioStar’s strategic approach to advertising promises to create new opportunities for brands to captivate audiences, drive growth, and leave a lasting impact on the ever-evolving world of sports marketing.