Eastern, a household name in the spice and masala industry, recently unveiled their latest offering, the “Flavours of Arabia” masala range, in the vibrant market of Kerala. This new product launch marked not only the introduction of two exciting masalas – Shawarma Masala and Kabsa Masala but also a fresh brand identity that aims to bring the authentic taste of Arabic cuisine directly into the kitchens of Kerala households. The joint effort of Girish Nair, CEO of Eastern, Manoj Lalwani, CMO, and Shivapriya Balagopal, Head of Innovations, was celebrated as they revealed the new logo, packaging, and products that are set to revolutionize the spice market.
A Taste of Arabia in Kerala
Kerala, known for its rich cultural heritage and culinary diversity, has always had strong ties to the Middle East, making Arabic flavors a natural fit in the local food culture. The “Flavours of Arabia” range was meticulously crafted with a deep understanding of Kerala consumers’ taste preferences, ensuring that the masalas deliver a truly authentic Arabic culinary experience right at home. Priced at an affordable ₹50 for 50gms, the Shawarma Masala and Kabsa Masala are now readily available in retail stores and online platforms, making it convenient for eager home cooks to elevate their dishes with a touch of the exotic.
Girish Nair, the visionary CEO behind Eastern’s success, expressed his excitement about the new range, emphasizing how the “Flavours of Arabia” collection empowers homemakers to effortlessly recreate the magic of Arabic cuisine in their own kitchens. This innovative launch is further amplified by the heartwarming ‘Habibi, Come Home’ campaign, a call to all food enthusiasts to embrace the joy of savoring restaurant-style Arabic flavors in the comfort of their homes. The campaign captures the essence of the brand’s mission – to bridge the gap between traditional culinary experiences and modern convenience, all while fostering a sense of togetherness and nostalgia in every bite.
A New Chapter in Eastern’s Legacy
As Eastern continues to expand its product offerings and redefine the boundaries of flavor exploration, the launch of the “Flavours of Arabia” range marks a significant milestone in the company’s journey. With a keen eye on innovation and a commitment to quality, Eastern has once again proven its dedication to providing consumers with premium, authentic spice blends that elevate everyday cooking to an art form. The seamless blend of tradition and modernity in the new range is a testament to Eastern’s ability to adapt to evolving consumer tastes while staying true to its roots.
The unveiling of Eastern’s “Flavours of Arabia” range is not just a product launch; it is a celebration of cultural diversity, culinary excellence, and the timeless joy of sharing a delicious meal with loved ones. As the aromatic spices of Shawarma Masala and Kabsa Masala find their way into kitchens across Kerala, they carry with them the promise of unforgettable dining experiences, cherished memories, and a flavorful journey that transcends borders and unites hearts. So, the next time you reach for your spice rack, consider adding a dash of Eastern’s magic to your dishes – who knows, you might just discover a whole new world of flavors right at your fingertips.