In a growing shift in consumer purchase patterns, consumer durable makers are witnessing a rising demand for AI-enabled products, with smart features, across categories. Consumers are increasingly opting for consumer durable products that have integrated voice-assisted features such as Google AI assistant or Amazon’s Alexa in regional languages and other AI abilities to function efficiently. Kamal Nandi, Business Head and EVP at Appliances Business of Godrej Enterprises Group, mentioned that “Premiumisation is a clear trend across appliance categories, and brands offer AI-tech features in air conditioners, refrigerators, and washing machines as value adds to customers.” Manufacturers of consumer durables state that AI technology is being used in white goods to enhance efficiency and optimize machine performance. Pawan Kumar, CEO of Elista, added that “Conventional household appliances are also experiencing an increasing demand for AI features in the form of auto-sensing, load sensing, and adaptability.”
AI-enabled televisions are also on the rise, with Avneet Singh Marwah, CEO of Super Plastronics Pvt. Ltd (SPPL), noting that “Consumers are paying extra for AI TVs, as features like smart home compatibility and intelligent performance justify the cost.” Financing options such as attractive cashback schemes and flexible EMI options are helping in the shift in consumer purchases. Kamal Nandi also mentioned that these pricing strategies are worked out segment-wise to appeal to the value-conscious Indian consumers. The trend of AI-enabled products is expected to continue as consumers seek more efficient and personalized solutions in their consumer durable purchases.
Overall, the demand for AI-enabled consumer durables is on the rise, with manufacturers incorporating AI technology into a wide range of products to enhance efficiency and provide personalized solutions for consumers. From voice-assisted features to auto-sensing capabilities, AI is becoming increasingly prevalent in the consumer durable market. With easier financing options and attractive pricing strategies, consumers are more willing to invest in AI-enabled products, leading to a shift in consumer purchase patterns towards more technologically advanced and efficient solutions. As the market continues to evolve, it will be interesting to see how manufacturers continue to innovate and meet the growing demand for AI-enabled consumer durables.