Globus Spirits, the company behind Dōaab Craft Whisky, has big plans to expand its reach internationally and within India. The CEO of the Consumer Division, Paramjit Singh Gill, revealed that they are venturing into new export markets while also increasing their presence in four additional states within the country. One exciting development is their partnership with Ansa McAL from the Caribbean Islands to break into the beer segment. They have already started producing Carib Premium Strong Beer in Uttar Pradesh.
Expanding from their current markets in Delhi, UP, Haryana, Punjab, Rajasthan, Goa, West Bengal, Uttarakhand, and Mumbai, Globus Spirits is now eyeing Chandigarh, Orissa, and more. Paramjit Singh Gill highlighted the company’s deep penetration into tier III and tier IV towns, where a significant portion of their mainstream products is consumed. He mentioned plans to add two more states to their mainstream business this year, bringing the total to 12 states for their luxury portfolio and six states for mainstream products by the end of FY26.
Looking beyond the borders, Globus Spirits is exploring export opportunities in Southeast Asia, Europe, the Middle East, Africa, and a few European countries. While they have already made small exports to Singapore, Australia, and the UK, they are aiming for a more substantial presence in these markets. Additionally, the company is targeting duty-free outlets in Delhi, Mumbai, and Bangalore this year, with an eye on the Canteen Stores Department (CSD) market as well.
Luxury brands like Doaab India Craft Whisky, Terai India Dry Gin, and Terai India Craft Gin Litchi & Mulberries are part of Globus Spirits’ premium portfolio. They also offer a range of premium IMFL products such as Oakton Barrel Aged Whisky, Brothers & Co. Whisky, and Snoski Crafted Vodka. Paramjit Singh Gill shared plans to expand the luxury portfolio to 5-6 brands by the end of the financial year, alongside their mainstream IMFL business with six to seven additional brands in whiskey, gin, rum, and vodka categories.
With a total capacity exceeding 287 million bulk liters and a bottling capacity of over 24.2 million cases per annum, Globus Spirits operates manufacturing facilities in West Bengal, Bihar, Haryana, and Rajasthan. Their distillery in Behror, Rajasthan, boasts a capacity of around 885 kilolitres per day (KLPD). Gill expressed optimism about the company’s growth prospects, aiming to outpace industry averages in the coming years and establish themselves as a leading consumer business organization.
In conclusion, Globus Spirits’ ambitious expansion plans signal a significant shift in their market strategy, both domestically and internationally. With a strong focus on luxury and mainstream products, coupled with strategic partnerships and a robust manufacturing infrastructure, the company is poised for substantial growth in the beverage industry. As they continue to explore new markets and innovate their product offerings, Globus Spirits is set to make a lasting impact in the world of spirits and beverages.