Automobile enthusiasts, prospective car owners, and those looking to upgrade are in for an exciting ride as the Indian market gears up for a wave of new car launches over the next two years. With over 40 models featuring various powertrains set to hit the roads, automakers are pulling out all the stops to attract customers and drive sales. From highly anticipated vehicles like the Tata Harrier EV and MG Cyberstar to revamped classics like the Tata Sierra and new entrants like the Hyundai Creta EV, the landscape of the automotive industry is primed for a major shift.
Anticipation Builds: A Look at the Upcoming Models
The automotive landscape in India is abuzz with excitement as automakers gear up to unveil a diverse range of new models. Among the most eagerly awaited launches are the Tata Harrier EV and MG Cyberstar, both slated for release this year. These cutting-edge vehicles are expected to set new benchmarks in terms of performance, design, and sustainability. Additionally, the Hyundai Creta EV, revamped Tata Sierra with both EV and internal combustion engine options, new Skoda Kodiaq, Skoda Superb, E Vitara, Citroen C3X, C3 Aircross, Mahindra XEV 7E, XUV700 Ebony edition, and Kia Syros are among the exciting new entries poised to capture the market’s attention.
Manish Raj Singhania, Chairman of Research & Academy at FADA, shared insights into the upcoming launches, stating, “We will witness new releases across various segments by Indian automakers in 2025. The year will also see a significant number of electric vehicles hitting the market, reflecting the industry’s shift towards sustainable mobility.”
Impact on Sales: Driving Footfall and Enquiries
The introduction of new models has already started to make waves in the automotive market, with dealerships reporting a notable increase in customer footfall. A dealer from Mumbai noted, “There has been a surge in customer visits to Mahindra showrooms following the introduction of their electric vehicles. With each new launch, we are seeing a steady rise in showroom visits and enquiries.”
Hyundai has an ambitious lineup of five new launches planned over the next couple of years, including a refreshed Alcazar model. Tata Motors, in addition to the highly anticipated Harrier and Sierra, will also be rolling out the electric Avinya, manufactured at its Tamil Nadu facility. Meanwhile, Mahindra & Mahindra has four launches scheduled for this year, and Nissan is gearing up for four major releases, including the X-Trail and an affordable EV option.
Luxury Market Dynamics: Premium Offerings and Market Projections
Luxury carmakers are not to be left behind, with premium brands introducing new offerings tailored for the discerning Indian consumer. Mercedes-Benz recently unveiled its electric G class and is set to launch the Mercedes-Maybach SL 680 Monogram, catering to the luxury segment. Audi India, on the other hand, rolled out the Audi RS Q8, while Swedish luxury marque Volvo introduced the XC90 model.
Market experts project a modest growth of up to 2% in the domestic passenger vehicle industry for FY25, with factors like new model launches, cost of ownership, and disposable income playing pivotal roles. ICRA, a leading market rating agency, forecasts a steady growth rate of 4 to 7% in the passenger vehicle segment for FY26, underlining the industry’s resilience and potential for expansion. Dealers anticipate a surge in passenger vehicle sales, driven by a combination of new launches and attractive discounts offered by OEMs.
“The passenger vehicle segment is expected to witness increased activity in March, buoyed by enticing promotional schemes, the impact of advanced festival sales, and fiscal year-end benefits,” remarked the Federation of Automobile Dealers Association.
As the automotive landscape in India evolves with the introduction of these new models, consumers can look forward to a diverse array of options that combine cutting-edge technology, sustainability, and luxury, transforming the way we commute and experience the open road. The road ahead is paved with excitement and innovation, inviting enthusiasts and prospective buyers to buckle up for an exhilarating journey into the future of mobility.
