**Navigating Leadership Challenges in Electric 2-Wheelers: Insights from Hero Moto**
**Who:** Hero Moto, the country’s largest two-wheeler maker
**What:** Investing Rs 1,000 crore in the EV business this year
**Where:** New Delhi
**When:** By 2030, electrics will become 50% of the scooter market
**Why:** Leadership in the electric two-wheeler market is currently uncertain
**How:** Hero plans to launch new electric scooters and motorcycles, including through a partnership with American brand ‘Zero’
Hero Moto, the leading two-wheeler manufacturer in the country, recently shed light on the future of electric vehicles (EVs) and the challenges that lie ahead in the electric two-wheeler market. Niranjan Gupta, the CEO of Hero Moto, emphasized the company’s commitment to investing Rs 1,000 crore in the EV business this year, with a focus on launching new electric scooters and motorcycles to stay competitive in the evolving market landscape.
**The Race for Leadership**
Gupta acknowledged that the electric two-wheeler space is currently akin to a game of “Russian roulette,” with both established players and newcomers vying for a larger share of the market. While Ola Electric, TVS, and Bajaj Auto have been leading the segment, Hero Moto has made significant strides with its electric vehicles under the ‘Vida’ brand. Despite facing stiff competition, Hero Moto remains optimistic about its growth potential in the EV sector.
**Future Prospects and Challenges**
Looking ahead, Gupta highlighted the growth potential of electric scooters, projecting that they will constitute 50% of the scooter market by 2030. However, the transition to electric motorcycles may be slower due to challenges related to battery size, weight, and cost. Hero Moto is actively exploring collaborations and partnerships to enhance its EV offerings and establish a robust charging ecosystem for its customers.
**Navigating Uncertain Terrain**
In a rapidly evolving market landscape, Gupta emphasized the importance of viewing the EV business as a marathon rather than a sprint. He underscored the need for continuous innovation and strategic partnerships to navigate the uncertainties in the electric two-wheeler segment. As Hero Moto continues to explore new avenues for growth and collaboration, the company remains steadfast in its commitment to shaping the future of mobility in India.
With a diverse portfolio of products and a strong focus on sustainability, Hero Moto is poised to lead the charge in the electric two-wheeler market, setting new benchmarks for innovation and excellence in the industry. As the company gears up for the road ahead, the journey towards a greener, more sustainable future is only just beginning.
**Random Humanizing Touch:** Imagine the thrill of riding an electric scooter through the bustling streets of your city, knowing that you’re not just reducing your carbon footprint but also contributing to a cleaner, greener future for generations to come. As the electric two-wheeler market continues to evolve, each ride becomes a statement of your commitment to sustainability and innovation. So, why not take the leap and join the movement towards a brighter, more sustainable tomorrow? The road ahead is electrifying, and the possibilities are endless.
